I am the road less traveled…

…but I am the real deal!

I love this poem by Robert Frost, The Road Not Taken:

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

Why choose me over thousands of other brand consultants? As an author myself, I’m right there in the trenches with you. I know how hard it is to balance writing and life even before you add the pressures of trying to figure out who you are in this saturated marketplace and then being that person. I know that just because a strategy works for every other author on the planet (and believe me, I’ve encountered no such strategy) does not mean it will work for you, because formulas are rigid, but as an individual, you are fluid. As a former book marketing manager for Booktrope publishing, I have experience and connections, and I know that when you’re making your first foray into social media marketing, you benefit from experience and connections. I know that unless you land a great publisher the costs for getting your book into shape and out on the market are ginormous, so … I’m going to let you name your price. (I have suggestions, of course, but ultimately, it’s up to you.)

 

I am here to get to know you and your book – with me, you will learn your audience and how to connect with it. I am here to provide you with a niche market analysis – with me, you will learn about other authors who write similar content, and what they’re doing to be successful. I am here to analyze and make your current social media platform more robust* – with me, you will learn strategies specific to your message and your book’s message to connect with and engage an online audience. I would also love to help you develop a media kit (complete with author bio, book synopsis, and pitch to solicit reviewers), strategies to find reviewers, build confidence in you, and connect with other industry professionals (editors, proofreaders, formatters, and designers).

I am the road less traveled. I will apply conventional marketing wisdom where appropriate, but I’m mostly interested in getting to know you and developing a plan that works for you, even if it’s a little offbeat. And I assure you, working with me will make all the difference.

Contact me today: lydia.evelyn.thomas@gmail.com.

*If you are not an author, but would like me to look at your business’ social media presence and breathe some life into it, I’d love to help you, too! I also write bios, resumes, and cover letters.

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